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The End is Near... But Not Like That
by Rusty Duncan on May 12, 2010

Okay, so the billboards around Oklahoma City freaking everyone out were from us.  HA! HA!  Wow, there are a lot of glass half empty, doomsday folk out there. This obscure billboard campaign was a teaser to the launch of St. Anthony’s newest innovative service line known as InQuickER.  Skip the ER waiting room, wait at home and come in at your reserved time and get right in.  Pretty sweet idea!  Chest bump for Saints on that one, but back to me.

ICG really wanted to go big on this idea of InQuickER so a random outdoor teaser campaign made sense.  The end is near.  Not the end of the world or corndogs but ER waiting.  These 6 billboards served their purpose making the 10PM news, print and online news, lighting up facebook, twitter, forums and most important, thelostogle.com.



This campaign re-affirmed that people like to be challenged and that most still pay attention to outdoor messaging.  These boards would not have worked if they had included a web address, logo, or any other clutter.  They worked because they were simple and made you think, wonder, ponder and blog.  So you’re welcome OKC for the 7 weeks of pondering these boards (we did try to help out on the second round of boards).  I apologize we didn’t do it soonER.  Now go get injured in a non-life threatening way and give InQuickER a try. 

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POSTED BY RUSTY DUNCAN ON May 12, 2010
COMMENTS:
Amanda
05-12-2010 9:53 AM

this made me laugh out loud!  off to get serisouly injured so I can get it a try!

or umm. maybe not.

Rusty
05-12-2010 2:30 PM

Amanda,

Well the goal was for you to pee a little but laugh out loud works.  Be careful out there.

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